Workshop - Workshop: Strategic Branding & Marketing

What Makes Great Early-Stage Marketing?

Your brand and marketing aren’t just about design — they’re about clarity, credibility, and distribution.

A strong marketing system at this stage should:

• ✅ Speak directly to real user problems
• ✅ Build trust before product launch
• ✅ Create consistent inbound opportunities
• ✅ Support sales and product teams with signal and insight

Common Mistakes Founders Make

❌ Polished visuals without clear messaging
❌ Scattered efforts across channels with no focus
❌ No feedback loop between content and user learning
❌ Treating branding as static — not iterative

Our Method: Aligned, Actionable Marketing

Our approach helps you build systems — not just assets — so you can actually grow:

• ✅ Brand clarity (not just colours and fonts)
• ✅ Practical content systems (not random posts)
• ✅ Simple tools that give you full control (Canva, Trello, GPTs)
• ✅ Distribution that builds momentum over time

Our Branding & Marketing Process

1. Clarify brand position & messaging

   • What’s your story?
   • Who’s it for?
   • What problem do you solve best?

2. Develop visual identity basics

   • Logo, type, colours, templates (via Canva or similar)

3. Write your core brand messages

   • About, backstory, product story, key benefits
   • Build a clear tone of voice and positioning doc

4. Setup lightweight content ops

   • Use Trello/Notion to map content themes
   • Create repeatable formats (LinkedIn, email, etc.)

5. Create a feedback loop

   • What gets engagement? What sparks DM convos?
   • Feed this back to product, sales, and roadmap

What You’ll Build

✅ A clear, easy-to-share brand doc
✅ Content and messaging ready for pre-launch traction
✅ Simple tools to maintain and grow momentum

Ready to sharpen your story?

Or, join the full MVP Launch Workshop — see all sessions here