Workshop - Workshop: Strategic Branding & Marketing

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GOAL - Set up founders to go from scratch to their first 100 paying customers.

Outcomes of the workshop to achieve this

1. Systemized content output - linked in posts, marketing emails.
2. Systemized outreach - linked in connections, linked in DMs, cold emails, paid adds
3. Systemized network effect - ???

Everything needs to tie back to achieving these.

How do we achieve each of the above?

1. Clarify Brand Position & Messaging - required to align the company as a whole. But specifically for 'Systemized content output' & 'Systemized outreach' to ensure we have something worth saying.
2. Develop Visual Identity Basics - required for content output and the website and product.
3. Branding & Marketing Strategy - How to actually approach the market - building on the brand position and message to flesh out how exactly we want to approach our target audience - launch campaign (linked in and email), outreach messaging templates, etc. Required for both 'Systemized content output' & 'Systemized outreach'.
4. Branding & Marketing Content Ops - systemizing the operations for content output and outreach.
5. Branding & Marketing Feedback Loops - how to and how not to change and adapt. And crucially, how to feedback to other aspects of the business (finance, product, etc)

What Makes Great Early-Stage Marketing?

Your brand and marketing aren’t just about design — they’re about clarity, credibility, and distribution.

A strong marketing system at this stage should:

• ✅ Speak directly to real user problems
• ✅ Build trust before product launch
• ✅ Create consistent inbound opportunities
• ✅ Support sales and product teams with signal and insight

Common Mistakes Founders Make

• ❌ Polished visuals without clear messaging
• ❌ Scattered efforts across channels with no focus
• ❌ No feedback loop between content and user learning
• ❌ Treating branding as static — not iterative

Our Method: Aligned, Actionable Marketing

Our approach helps you build systems — not just assets — so you can actually grow:

• ✅ Brand clarity (not just colours and fonts)
• ✅ Practical content systems (not random posts)
• ✅ Simple tools that give you full control (Canva, Trello, GPTs)
• ✅ Distribution that builds momentum over time

The Full Process

1. Clarify Brand Position & Messaging
   Define who you’re for, what problem you solve, and how to express it clearly.

2. Develop Visual Identity Basics
   Build your starter visual system — logo, type, colours, templates — using simple tools.

3. Branding & Marketing Strategy
   Create a clear go-to-market plan and roadmap to your first 100 paying users.

4. Branding & Marketing Content Ops
   Systemise your content creation for LinkedIn and email with reusable workflows.

5. Branding & Marketing Feedback Loops
   Set up a feedback loop to track engagement and guide product and messaging improvements.

What You’ll Build

• ✅ A clear, easy-to-share brand doc
• ✅ Content and messaging ready for pre-launch traction
• ✅ Simple tools to maintain and grow momentum

Ready to sharpen your story?

Or, join the full MVP Launch Workshop — see all sessions here