Workshop - Workshop: Branding & Marketing Feedback Loops
Learn how to track what resonates in your marketing — and turn insights into better messaging, content, and product decisions.
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GOAL - Branding & Marketing Feedback Loops - how to and how not to change and adapt. And crucially, how to feedback to other aspects of the business (finance, product, etc)
Outcomes to achieve this
- Income Stream marketing metrics and reporting
Everything needs to tie back to achieving these.
How do we achieve each of the above?
- ...
Rough Notes
- Everything needs to center around the income streams - which tie all aspects of the company and discussions together.
- The marketing aims are to achieve, test, and report back on the resonance or traction of these income streams while improving how they do so.
- Establishing the key marketing metrics to report back on, how to report these, and how to adjust based on these.
Create a feedback loop
- What gets engagement?
- What drives replies or DMs?
- What signals resonate most?
- Feed this back to product, sales, and roadmap
What You’ll Build
✅ TBD
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- Feedback Loops
- Marketing Signals
- User Insights
- Growth Strategy
- Product Feedback